Anti-Counterfeit / Marketplaces / anticounterfeit.eu
anticounterfeit.eu turns marketplace and channel signals into evidence, severity scoring and platform-specific takedowns that hold under appeal.
Most marketplaces have a takedown form. The decisive variable is what the brand can document about the listing before the seller appeals: identity, fulfilment country, listing media, price ladder, review pattern, prior takedowns. A pack that survives the appeal is the difference between an enforcement programme and a queue of reversed cases.
Counterfeit traffic lands across marketplaces (Amazon, eBay, AliExpress, Walmart, Mercado Libre, regional players), app stores, social commerce and paid search. Each channel has a different IP form, a different appeal cycle and a different re-emergence pattern.
The evidence pack is built per-listing, archived before takedown submission, and structured so that the same documentation can support customs, legal and platform routes if escalation is needed.
Severity scoring ties customer harm and channel reach to the procedural route. Once a takedown lands, monitoring continues against seller variants and re-emergence — the dotNice model treats post-takedown surveillance as part of the case, not a separate workstream.
anticounterfeit.eu method
The method turns scattered listings into a defensible action queue: where the counterfeit appears, which evidence is durable, how severe the case is and which platform route can produce a stable outcome.
Map every channel where counterfeit traffic plausibly lands: marketplaces (Amazon, eBay, AliExpress, Mercado Libre, regional players), app stores, social commerce, paid search, sponsored marketplaces. Each channel gets a coverage owner and a takedown route.
Pull a per-listing evidence pack: seller identity, fulfilment country, listing media, price ladder, review pattern, prior takedowns. The pack is what survives a marketplace appeal — without it, takedowns are reversed.
Score severity by customer harm, channel reach, fraud sophistication and brand-mark misuse. Severity drives the route, not the easiest channel; a low-volume listing with health-safety claims outranks a noisy mass listing.
Push the case through the right platform process: Amazon Brand Registry, eBay VeRO, AliExpress IPP, Meta IP, TikTok IPR, Google Shopping. Track outcome, appeal cycle and re-emergence — counterfeiters reappear under variants.
Operating model
The diagram makes the decision path inspectable: signals, owners, evidence and outputs for anticounterfeit.eu.
The evidence standard also records how a listing is promoted, fulfilled and appealed, because marketplace outcomes depend on more than a visible product image.
For leadership review, the same channel map becomes a decision file: where exposure is highest, what evidence exists and which takedown route is likely to hold.
Mid-scope review
Before submitting a takedown via Amazon Brand Registry, eBay VeRO, AliExpress IPP or Mercado Libre, it is worth checking the pack: the seller identity is reconstructed, the fulfilment country is documented, the listing media is archived, the proof of the invoked mark is clear. A takedown reversed on appeal does not only lose the case; it raises the platform's bar for future filings against the same brand.
anticounterfeit.eu treats counterfeit control as an operating programme across marketplaces, app stores and social commerce. The first assessment qualifies affected markets, channel owners, evidence already collected and the decision threshold for action.
Governance
Executive context
At this point the review should identify the affected channel, the available evidence, the platform process and the owner who can authorise escalation.
Form readiness check
A CIO or brand leadership can use the request form to open a marketplace case. A brand manager, IP counsel or e-commerce lead should use the request form when a marketplace hosts listings that reproduce the mark, when sellers reuse brand packaging on unauthorised goods, when a previous takedown was rejected or reversed on appeal, or when the volume of signals exceeds in-house capacity. The request is qualified when it names the marketplace (Amazon, eBay, AliExpress, Mercado Libre, Walmart and regional players), the mark involved and the evidence already collected.
The final recommendation should connect each channel to an owner, an evidence gap, a platform route and a re-emergence watchlist.
anticounterfeit.eu
Use the contact form to share channel scope, listing examples, seller variants and the business impact that makes enforcement time-sensitive.